Logo
Search
The Profit Elevator
LOG IN
SIGN UP
HOME
ARCHIVE
TAGS
AUTHORS
Logo

Culture

Team hiring, management and appraisal

All Posts

The AI Playbook

Technology

+3

/

Jun 30, 2026

The AI Playbook

AI training should teach people how to design, test and govern systems, not just write better prompts.

Simon Maughan
Simon Maughan
Own a Small Market

Technology

+1

/

Jun 9, 2026

Own a Small Market

The fastest route to scale is to become indispensable to a specific group of customers.

Simon Maughan
Simon Maughan
The Manufactured Internet

Technology

+1

/

Jun 2, 2026

The Manufactured Internet

Why the most popular information is often the most heavily promoted.

Simon Maughan
Simon Maughan
The Scale Advantage

Technology

+2

/

May 26, 2026

The Scale Advantage

Norway’s sovereign wealth fund shows how embedding AI into workflows reduces cost and expands capacity.

Simon Maughan
Simon Maughan
The Build vs Buy Shift Has Started

Technology

+1

/

May 12, 2026

The Build vs Buy Shift Has Started

AI is changing the economics of software and what companies can do for themselves.

Simon Maughan
Simon Maughan
You’re Asking the Wrong Question About Strategy

Technology

+2

/

May 5, 2026

You’re Asking the Wrong Question About Strategy

Most advice sounds right. That’s exactly why it’s dangerous.

Simon Maughan
Simon Maughan
Built to Adapt

Technology

+2

/

Apr 28, 2026

Built to Adapt

How flexible systems and clear metrics beat rigid plans in business and war.

Simon Maughan
Simon Maughan
Unplanned Adoption

Technology

+1

/

Apr 21, 2026

Unplanned Adoption

Most technology spreads without a plan, but this time is different.

Simon Maughan
Simon Maughan
The New Apprenticeship

AI

+1

/

Mar 24, 2026

The New Apprenticeship

AI is removing junior work. Companies now need a better way to develop judgement.

Simon Maughan
Simon Maughan
Sell the Outcome

Technology

+2

/

Mar 17, 2026

Sell the Outcome

If you want people to adopt a product, show them the outcome not the capability

Simon Maughan
Simon Maughan
Trust Your Instinct

Revenue

+1

/

Mar 10, 2026

Trust Your Instinct

When the numbers cannot tell you what to do, experienced judgement matters.

Simon Maughan
Simon Maughan
The Hidden Cost of Vibe Coding

AI

+1

/

Mar 3, 2026

The Hidden Cost of Vibe Coding

Why generating more code does not mean creating more value

Simon Maughan
Simon Maughan
The Benchmark is Boss

Technology

+1

/

Feb 17, 2026

The Benchmark is Boss

Why putting AI in the corner office will fail unless we stop measuring the wrong things.

Simon Maughan
Simon Maughan
The Wrong Side of Easy

Technology

+2

/

Feb 3, 2026

The Wrong Side of Easy

A Practical Map for Avoiding the Automation Squeeze.

Simon Maughan
Simon Maughan
The Last 10%

Technology

+2

/

Jan 27, 2026

The Last 10%

Why automating the wrong work destroys value faster than standing still.

Simon Maughan
Simon Maughan
The Problem With AI That Never Forgets

People

+2

/

Jan 20, 2026

The Problem With AI That Never Forgets

How digital memory can lock businesses into outdated ways of working.

Simon Maughan
Simon Maughan
Your Best People Are Busy for the Wrong Reasons

Technology

+2

/

Jan 13, 2026

Your Best People Are Busy for the Wrong Reasons

Why efficiency problems are really talent allocation problems.

Simon Maughan
Simon Maughan
Where Automation Fails After the Christmas Rush

Technology

+1

/

Jan 6, 2026

Where Automation Fails After the Christmas Rush

Shortcuts adopted under time pressure are the main reason automations are abandoned.

Simon Maughan
Simon Maughan
Why Everyone Is “Above Average” and Why That’s a Problem

People

+1

/

Dec 30, 2025

Why Everyone Is “Above Average” and Why That’s a Problem

Grade inflation, weak metrics and the uncomfortable truth about performance reviews.

Simon Maughan
Simon Maughan
Why AI Spending Works

Technology

+1

/

Dec 23, 2025

Why AI Spending Works

How an AI investment bubble lays the foundation for what businesses want.

Simon Maughan
Simon Maughan
Persistence is the New IQ Test

People

+1

/

Dec 9, 2025

Persistence is the New IQ Test

Persistence, Curiosity and Collective Drive are my preferred hiring criteria. Here’s why.

Simon Maughan
Simon Maughan
My Second Pair of Eyes

AI

+1

/

Nov 25, 2025

My Second Pair of Eyes

How a clearer, more consistent rewrite of sensitive communications became far easier.

Simon Maughan
Simon Maughan
The Graduates Worth Betting On

Technology

+1

/

Nov 18, 2025

The Graduates Worth Betting On

The quick tests that reveal who’s ready for work and who’s still in student mode.

Simon Maughan
Simon Maughan
How to Get the Most from AI

AI

+1

/

Nov 11, 2025

How to Get the Most from AI

The hidden habits that turn AI hype into real returns.

Simon Maughan
Simon Maughan
Creativity at Scale

Technology

+2

/

Oct 21, 2025

Creativity at Scale

How humans and AI redefine the boundaries of innovation.

Simon Maughan
Simon Maughan
Load more

The Profit Elevator

Helping small and medium-sized businesses to grow faster

© 2026 The Profit Elevator.
beehiivPowered by beehiiv