Home | The Profit Elevator

Aug 18, 2026

One Customer at a Time

AI could make individually designed services economical at scale.

Simon Maughan

Technology

Jun 30, 2026

The AI Playbook

AI training should teach people how to design, test and govern systems, not just write better prompts.

Simon Maughan

People

Aug 4, 2026

You Can’t Opt Out of AI

Every business must learn how to use AI while controlling what it can do.

Simon Maughan

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Aug 11, 2026

Search at Scale

AI can search millions of opportunities, but that's only half the battle.

Simon Maughan

People

Jul 14, 2026

The Trust Premium

AI may commoditise products, but it does not commoditise trust, reputation or operational execution.

Simon Maughan

Featured

Technology

Apr 22, 2025

Can AI Fix Anything?

Why outcomes, data depth and brand still matter more than the algorithm.

Simon Maughan

Technology

Sep 9, 2025

Automation is a CEO’s Job

Real gains come when leaders link automation to growth, not when they shave a few hours off routine tasks.

Simon Maughan

Why Evals Are the New User Stories for AI

Technology

Jun 24, 2025

Why Evals Are the New User Stories for AI

Build trust, curb hallucinations and promote your LLM apps with a rigorous, repeatable evaluation playbook.

Simon Maughan

Technology

Sep 23, 2025

Your Top Priority Automation

With uncertainty about the effectiveness of AI, focus on the one metric certain to move the needle.

Simon Maughan

One Customer at a Time

AI could make individually designed services economical at scale.

Simon Maughan

Aug 11, 2026

Search at Scale

AI can search millions of opportunities, but that's only half the battle.

Simon Maughan

People

Aug 4, 2026

You Can’t Opt Out of AI

Every business must learn how to use AI while controlling what it can do.

Simon Maughan

People

Jul 28, 2026

The Intelligence Layer

Why competitive advantage will come from redesigning how businesses make decisions, not automating work.

Simon Maughan

Technology

Jul 21, 2026

Automation or Collaboration?

Every task falls into one of these two categories. Confusing them is why so many businesses are disappointed.

Simon Maughan

People

Jul 14, 2026

The Trust Premium

AI may commoditise products, but it does not commoditise trust, reputation or operational execution.

Simon Maughan

People

Jul 7, 2026

Ticking the Box

AI workshops satisfy compliance, but they rarely change how people work.

Simon Maughan

Technology

Jun 30, 2026

The AI Playbook

AI training should teach people how to design, test and govern systems, not just write better prompts.

Simon Maughan

One Customer at a Time

The AI Playbook

You Can’t Opt Out of AI

Get all the latest news delivered straight to your inbox

Search at Scale

The Trust Premium

Featured

Can AI Fix Anything?

Automation is a CEO’s Job

Why Evals Are the New User Stories for AI

Your Top Priority Automation

Archive

One Customer at a Time

Search at Scale

You Can’t Opt Out of AI

The Intelligence Layer

Automation or Collaboration?

The Trust Premium

Ticking the Box

The AI Playbook

The Profit Elevator