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The Build vs Buy Shift Has Started

Technology

+1

/

May 12, 2026

The Build vs Buy Shift Has Started

AI is changing the economics of software and what companies can do for themselves.

Simon Maughan
Simon Maughan
You’re Asking the Wrong Question About Strategy

Technology

+2

/

May 5, 2026

You’re Asking the Wrong Question About Strategy

Most advice sounds right. That’s exactly why it’s dangerous.

Simon Maughan
Simon Maughan
Built to Adapt

Technology

+2

/

Apr 28, 2026

Built to Adapt

How flexible systems and clear metrics beat rigid plans in business and war.

Simon Maughan
Simon Maughan
Unplanned Adoption

Technology

+1

/

Apr 21, 2026

Unplanned Adoption

Most technology spreads without a plan, but this time is different.

Simon Maughan
Simon Maughan
The Adoption Bottleneck

Technology

+1

/

Apr 14, 2026

The Adoption Bottleneck

Capability is moving quickly, but business change is not keeping up.

Simon Maughan
Simon Maughan
Trapped Capacity

Technology

+1

/

Apr 7, 2026

Trapped Capacity

Why faster work does not turn into higher output or profit.

Simon Maughan
Simon Maughan
Owning Nothing

Technology

+1

/

Mar 31, 2026

Owning Nothing

Why AI solutions weaken the value of intellectual property.

Simon Maughan
Simon Maughan
The New Apprenticeship

AI

+1

/

Mar 24, 2026

The New Apprenticeship

AI is removing junior work. Companies now need a better way to develop judgement.

Simon Maughan
Simon Maughan
Sell the Outcome

Technology

+2

/

Mar 17, 2026

Sell the Outcome

If you want people to adopt a product, show them the outcome not the capability

Simon Maughan
Simon Maughan
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