AI

All Posts

Aug 18, 2026

One Customer at a Time

AI could make individually designed services economical at scale.

Simon Maughan

Aug 11, 2026

Search at Scale

AI can search millions of opportunities, but that's only half the battle.

Simon Maughan

People

Aug 4, 2026

You Can’t Opt Out of AI

Every business must learn how to use AI while controlling what it can do.

Simon Maughan

People

Jul 28, 2026

The Intelligence Layer

Why competitive advantage will come from redesigning how businesses make decisions, not automating work.

Simon Maughan

Technology

Jul 21, 2026

Automation or Collaboration?

Every task falls into one of these two categories. Confusing them is why so many businesses are disappointed.

Simon Maughan

People

Jul 14, 2026

The Trust Premium

AI may commoditise products, but it does not commoditise trust, reputation or operational execution.

Simon Maughan

People

Jul 7, 2026

Ticking the Box

AI workshops satisfy compliance, but they rarely change how people work.

Simon Maughan

Technology

Jun 30, 2026

The AI Playbook

AI training should teach people how to design, test and govern systems, not just write better prompts.

Simon Maughan

Technology

Jun 23, 2026

The New Gatekeepers

The internet was supposed to remove intermediaries. AI may create new ones.

Simon Maughan

Technology

Jun 16, 2026

The Imagination Gap

Technology changes industries when people rethink how work gets done rather than doing the same work faster.

Simon Maughan

Technology

May 19, 2026

Intelligence Without the Wait

The shift from chatbot responses to fluid real-time interaction.

Simon Maughan

You’re Asking the Wrong Question About Strategy

Technology

May 5, 2026

You’re Asking the Wrong Question About Strategy

Most advice sounds right. That’s exactly why it’s dangerous.

Simon Maughan

Technology

Mar 31, 2026

Owning Nothing

Why AI solutions weaken the value of intellectual property.

Simon Maughan

Mar 24, 2026

The New Apprenticeship

AI is removing junior work. Companies now need a better way to develop judgement.

Simon Maughan

Mar 3, 2026

The Hidden Cost of Vibe Coding

Why generating more code does not mean creating more value

Simon Maughan

Technology

Feb 24, 2026

Build Where the Value Is

Understanding automation and applying what already works in your business.

Simon Maughan

People

Feb 10, 2026

From Taker to Maker of Technology

The Opportunity and the Risk in Agentic Automation.

Simon Maughan

People

Jan 20, 2026

The Problem With AI That Never Forgets

How digital memory can lock businesses into outdated ways of working.

Simon Maughan

Dec 16, 2025

Selling Knowledge, Not Products

AI is the missing layer between customer intent and business expertise.

Simon Maughan

Finance

Dec 2, 2025

The Peak-Load Problem

A founder’s guide to spotting when workloads outgrow pay-as-you-go models.

Simon Maughan

Nov 25, 2025

My Second Pair of Eyes

How a clearer, more consistent rewrite of sensitive communications became far easier.

Simon Maughan

Nov 11, 2025

How to Get the Most from AI

The hidden habits that turn AI hype into real returns.

Simon Maughan

Nov 4, 2025

Remaining Relevant

Building businesses that outlast the buzz

Simon Maughan

Oct 28, 2025

When AI Solves the Big Stuff

Implications for business from rapid progress in maths and the sciences.

Simon Maughan

Technology

Oct 21, 2025

Creativity at Scale

How humans and AI redefine the boundaries of innovation.

Simon Maughan

AI

One Customer at a Time

Search at Scale

You Can’t Opt Out of AI

The Intelligence Layer

Automation or Collaboration?

The Trust Premium

Ticking the Box

The AI Playbook

The New Gatekeepers

The Imagination Gap

Intelligence Without the Wait

You’re Asking the Wrong Question About Strategy

Owning Nothing

The New Apprenticeship

The Hidden Cost of Vibe Coding

Build Where the Value Is

From Taker to Maker of Technology

The Problem With AI That Never Forgets

Selling Knowledge, Not Products

The Peak-Load Problem

My Second Pair of Eyes

How to Get the Most from AI

Remaining Relevant

When AI Solves the Big Stuff

Creativity at Scale

The Profit Elevator