Logo
Search
The Profit Elevator
LOG IN
SIGN UP
HOME
ARCHIVE
TAGS
AUTHORS
Logo

AI

All Posts

The AI Playbook

Technology

+3

/

Jun 30, 2026

The AI Playbook

AI training should teach people how to design, test and govern systems, not just write better prompts.

Simon Maughan
Simon Maughan
The New Gatekeepers

Technology

+2

/

Jun 23, 2026

The New Gatekeepers

The internet was supposed to remove intermediaries. AI may create new ones.

Simon Maughan
Simon Maughan
The Imagination Gap

Technology

+1

/

Jun 16, 2026

The Imagination Gap

Technology changes industries when people rethink how work gets done rather than doing the same work faster.

Simon Maughan
Simon Maughan
Intelligence Without the Wait

Technology

+1

/

May 19, 2026

Intelligence Without the Wait

The shift from chatbot responses to fluid real-time interaction.

Simon Maughan
Simon Maughan
You’re Asking the Wrong Question About Strategy

Technology

+2

/

May 5, 2026

You’re Asking the Wrong Question About Strategy

Most advice sounds right. That’s exactly why it’s dangerous.

Simon Maughan
Simon Maughan
Owning Nothing

Technology

+1

/

Mar 31, 2026

Owning Nothing

Why AI solutions weaken the value of intellectual property.

Simon Maughan
Simon Maughan
The New Apprenticeship

AI

+1

/

Mar 24, 2026

The New Apprenticeship

AI is removing junior work. Companies now need a better way to develop judgement.

Simon Maughan
Simon Maughan
The Hidden Cost of Vibe Coding

AI

+1

/

Mar 3, 2026

The Hidden Cost of Vibe Coding

Why generating more code does not mean creating more value

Simon Maughan
Simon Maughan
Build Where the Value Is

Technology

+1

/

Feb 24, 2026

Build Where the Value Is

Understanding automation and applying what already works in your business.

Simon Maughan
Simon Maughan
From Taker to Maker of Technology

People

+1

/

Feb 10, 2026

From Taker to Maker of Technology

The Opportunity and the Risk in Agentic Automation.

Simon Maughan
Simon Maughan
The Problem With AI That Never Forgets

People

+2

/

Jan 20, 2026

The Problem With AI That Never Forgets

How digital memory can lock businesses into outdated ways of working.

Simon Maughan
Simon Maughan
Selling Knowledge, Not Products

AI

+1

/

Dec 16, 2025

Selling Knowledge, Not Products

AI is the missing layer between customer intent and business expertise.

Simon Maughan
Simon Maughan
The Peak-Load Problem

Finance

+2

/

Dec 2, 2025

The Peak-Load Problem

A founder’s guide to spotting when workloads outgrow pay-as-you-go models.

Simon Maughan
Simon Maughan
My Second Pair of Eyes

AI

+1

/

Nov 25, 2025

My Second Pair of Eyes

How a clearer, more consistent rewrite of sensitive communications became far easier.

Simon Maughan
Simon Maughan
How to Get the Most from AI

AI

+1

/

Nov 11, 2025

How to Get the Most from AI

The hidden habits that turn AI hype into real returns.

Simon Maughan
Simon Maughan
Remaining Relevant

AI

+1

/

Nov 4, 2025

Remaining Relevant

Building businesses that outlast the buzz

Simon Maughan
Simon Maughan
When AI Solves the Big Stuff

AI

+1

/

Oct 28, 2025

When AI Solves the Big Stuff

Implications for business from rapid progress in maths and the sciences.

Simon Maughan
Simon Maughan
Creativity at Scale

Technology

+2

/

Oct 21, 2025

Creativity at Scale

How humans and AI redefine the boundaries of innovation.

Simon Maughan
Simon Maughan
Precision, Not Power

Technology

+1

/

Oct 14, 2025

Precision, Not Power

The Rise of Purpose-Built Reasoning Machines

Simon Maughan
Simon Maughan
AI, Boredom and Business Efficiency

AI

+1

/

Oct 7, 2025

AI, Boredom and Business Efficiency

Forget the focus on AI bubbles and go to where the efficiency gains are hiding.

Simon Maughan
Simon Maughan
That Don’t Impress Me Much

Technology

+1

/

Sep 30, 2025

That Don’t Impress Me Much

Why AI impresses us less over time and what business leaders should focus on instead.

Simon Maughan
Simon Maughan
Your Top Priority Automation

Technology

+2

/

Sep 23, 2025

Your Top Priority Automation

With uncertainty about the effectiveness of AI, focus on the one metric certain to move the needle.

Simon Maughan
Simon Maughan
Time Equals Trust

Technology

+2

/

Sep 16, 2025

Time Equals Trust

What Declining Trust in AI Means for Business Adoption.

Simon Maughan
Simon Maughan
Automation is a CEO’s Job

Technology

+4

/

Sep 9, 2025

Automation is a CEO’s Job

Real gains come when leaders link automation to growth, not when they shave a few hours off routine tasks.

Simon Maughan
Simon Maughan
AI Is Getting Cheaper, Smarter, Greener

Technology

+2

/

Aug 26, 2025

AI Is Getting Cheaper, Smarter, Greener

While Dubai and China push forward, high energy costs and slow adoption threaten to leave European businesses behind.

Simon Maughan
Simon Maughan
Load more

The Profit Elevator

Helping small and medium-sized businesses to grow faster

© 2026 The Profit Elevator.
beehiivPowered by beehiiv