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The Build vs Buy Shift Has Started

Technology

+1

/

May 12, 2026

The Build vs Buy Shift Has Started

AI is changing the economics of software and what companies can do for themselves.

Simon Maughan
Simon Maughan
You’re Asking the Wrong Question About Strategy

Technology

+2

/

May 5, 2026

You’re Asking the Wrong Question About Strategy

Most advice sounds right. That’s exactly why it’s dangerous.

Simon Maughan
Simon Maughan
Built to Adapt

Technology

+2

/

Apr 28, 2026

Built to Adapt

How flexible systems and clear metrics beat rigid plans in business and war.

Simon Maughan
Simon Maughan
Unplanned Adoption

Technology

+1

/

Apr 21, 2026

Unplanned Adoption

Most technology spreads without a plan, but this time is different.

Simon Maughan
Simon Maughan
The Adoption Bottleneck

Technology

+1

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Apr 14, 2026

The Adoption Bottleneck

Capability is moving quickly, but business change is not keeping up.

Simon Maughan
Simon Maughan
Trapped Capacity

Technology

+1

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Apr 7, 2026

Trapped Capacity

Why faster work does not turn into higher output or profit.

Simon Maughan
Simon Maughan
Owning Nothing

Technology

+1

/

Mar 31, 2026

Owning Nothing

Why AI solutions weaken the value of intellectual property.

Simon Maughan
Simon Maughan
Sell the Outcome

Technology

+2

/

Mar 17, 2026

Sell the Outcome

If you want people to adopt a product, show them the outcome not the capability

Simon Maughan
Simon Maughan
Build Where the Value Is

Technology

+1

/

Feb 24, 2026

Build Where the Value Is

Understanding automation and applying what already works in your business.

Simon Maughan
Simon Maughan
The Benchmark is Boss

Technology

+1

/

Feb 17, 2026

The Benchmark is Boss

Why putting AI in the corner office will fail unless we stop measuring the wrong things.

Simon Maughan
Simon Maughan
The Wrong Side of Easy

Technology

+2

/

Feb 3, 2026

The Wrong Side of Easy

A Practical Map for Avoiding the Automation Squeeze.

Simon Maughan
Simon Maughan
The Last 10%

Technology

+2

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Jan 27, 2026

The Last 10%

Why automating the wrong work destroys value faster than standing still.

Simon Maughan
Simon Maughan
Your Best People Are Busy for the Wrong Reasons

Technology

+2

/

Jan 13, 2026

Your Best People Are Busy for the Wrong Reasons

Why efficiency problems are really talent allocation problems.

Simon Maughan
Simon Maughan
Where Automation Fails After the Christmas Rush

Technology

+1

/

Jan 6, 2026

Where Automation Fails After the Christmas Rush

Shortcuts adopted under time pressure are the main reason automations are abandoned.

Simon Maughan
Simon Maughan
Why AI Spending Works

Technology

+1

/

Dec 23, 2025

Why AI Spending Works

How an AI investment bubble lays the foundation for what businesses want.

Simon Maughan
Simon Maughan
The Graduates Worth Betting On

Technology

+1

/

Nov 18, 2025

The Graduates Worth Betting On

The quick tests that reveal who’s ready for work and who’s still in student mode.

Simon Maughan
Simon Maughan
Creativity at Scale

Technology

+2

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Oct 21, 2025

Creativity at Scale

How humans and AI redefine the boundaries of innovation.

Simon Maughan
Simon Maughan
Precision, Not Power

Technology

+1

/

Oct 14, 2025

Precision, Not Power

The Rise of Purpose-Built Reasoning Machines

Simon Maughan
Simon Maughan
That Don’t Impress Me Much

Technology

+1

/

Sep 30, 2025

That Don’t Impress Me Much

Why AI impresses us less over time and what business leaders should focus on instead.

Simon Maughan
Simon Maughan
Your Top Priority Automation

Technology

+2

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Sep 23, 2025

Your Top Priority Automation

With uncertainty about the effectiveness of AI, focus on the one metric certain to move the needle.

Simon Maughan
Simon Maughan
Time Equals Trust

Technology

+2

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Sep 16, 2025

Time Equals Trust

What Declining Trust in AI Means for Business Adoption.

Simon Maughan
Simon Maughan
Automation is a CEO’s Job

Technology

+4

/

Sep 9, 2025

Automation is a CEO’s Job

Real gains come when leaders link automation to growth, not when they shave a few hours off routine tasks.

Simon Maughan
Simon Maughan
The End of Old-School Selling

Technology

+1

/

Sep 2, 2025

The End of Old-School Selling

Buyers now control the process. Here’s how entrepreneurs can stay relevant and scale.

Simon Maughan
Simon Maughan
AI Is Getting Cheaper, Smarter, Greener

Technology

+2

/

Aug 26, 2025

AI Is Getting Cheaper, Smarter, Greener

While Dubai and China push forward, high energy costs and slow adoption threaten to leave European businesses behind.

Simon Maughan
Simon Maughan
Beyond the Hype Cycle

Technology

+2

/

Aug 19, 2025

Beyond the Hype Cycle

What seven decades of AI’s rises and falls teach us about surviving the next downturn.

Simon Maughan
Simon Maughan
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