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Simon Maughan

Helping small and medium-sized businesses to grow by maximising existing resources | Step-by-step guides to building enduring commercial processes. Talks about startups, scaleups, people, revenue and culture.

Why AI Spending Works

Technology

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Dec 23, 2025

Why AI Spending Works

How an AI investment bubble lays the foundation for what businesses want.

Simon Maughan
Simon Maughan
Selling Knowledge, Not Products

AI

+1

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Dec 16, 2025

Selling Knowledge, Not Products

AI is the missing layer between customer intent and business expertise.

Simon Maughan
Simon Maughan
Persistence is the New IQ Test

People

+1

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Dec 9, 2025

Persistence is the New IQ Test

Persistence, Curiosity and Collective Drive are my preferred hiring criteria. Here’s why.

Simon Maughan
Simon Maughan
The Peak-Load Problem

Finance

+2

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Dec 2, 2025

The Peak-Load Problem

A founder’s guide to spotting when workloads outgrow pay-as-you-go models.

Simon Maughan
Simon Maughan
My Second Pair of Eyes

AI

+1

/

Nov 25, 2025

My Second Pair of Eyes

How a clearer, more consistent rewrite of sensitive communications became far easier.

Simon Maughan
Simon Maughan
The Graduates Worth Betting On

Technology

+1

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Nov 18, 2025

The Graduates Worth Betting On

The quick tests that reveal who’s ready for work and who’s still in student mode.

Simon Maughan
Simon Maughan
How to Get the Most from AI

AI

+1

/

Nov 11, 2025

How to Get the Most from AI

The hidden habits that turn AI hype into real returns.

Simon Maughan
Simon Maughan
Remaining Relevant

AI

+1

/

Nov 4, 2025

Remaining Relevant

Building businesses that outlast the buzz

Simon Maughan
Simon Maughan
When AI Solves the Big Stuff

AI

+1

/

Oct 28, 2025

When AI Solves the Big Stuff

Implications for business from rapid progress in maths and the sciences.

Simon Maughan
Simon Maughan
Creativity at Scale

Technology

+2

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Oct 21, 2025

Creativity at Scale

How humans and AI redefine the boundaries of innovation.

Simon Maughan
Simon Maughan
Precision, Not Power

Technology

+1

/

Oct 14, 2025

Precision, Not Power

The Rise of Purpose-Built Reasoning Machines

Simon Maughan
Simon Maughan
AI, Boredom and Business Efficiency

AI

+1

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Oct 7, 2025

AI, Boredom and Business Efficiency

Forget the focus on AI bubbles and go to where the efficiency gains are hiding.

Simon Maughan
Simon Maughan
That Don’t Impress Me Much

Technology

+1

/

Sep 30, 2025

That Don’t Impress Me Much

Why AI impresses us less over time and what business leaders should focus on instead.

Simon Maughan
Simon Maughan
Your Top Priority Automation

Technology

+2

/

Sep 23, 2025

Your Top Priority Automation

With uncertainty about the effectiveness of AI, focus on the one metric certain to move the needle.

Simon Maughan
Simon Maughan
Time Equals Trust

Technology

+2

/

Sep 16, 2025

Time Equals Trust

What Declining Trust in AI Means for Business Adoption.

Simon Maughan
Simon Maughan
Automation is a CEO’s Job

Technology

+4

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Sep 9, 2025

Automation is a CEO’s Job

Real gains come when leaders link automation to growth, not when they shave a few hours off routine tasks.

Simon Maughan
Simon Maughan
The End of Old-School Selling

Technology

+1

/

Sep 2, 2025

The End of Old-School Selling

Buyers now control the process. Here’s how entrepreneurs can stay relevant and scale.

Simon Maughan
Simon Maughan
AI Is Getting Cheaper, Smarter, Greener

Technology

+2

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Aug 26, 2025

AI Is Getting Cheaper, Smarter, Greener

While Dubai and China push forward, high energy costs and slow adoption threaten to leave European businesses behind.

Simon Maughan
Simon Maughan
Beyond the Hype Cycle

Technology

+2

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Aug 19, 2025

Beyond the Hype Cycle

What seven decades of AI’s rises and falls teach us about surviving the next downturn.

Simon Maughan
Simon Maughan
Culture Will Decide When We Adopt AI

Technology

+1

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Aug 12, 2025

Culture Will Decide When We Adopt AI

The history of email shows that technology adoption is slow and need not threaten company survival.

Simon Maughan
Simon Maughan
Our Robot Future is Closer Than We Think

Technology

+1

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Aug 5, 2025

Our Robot Future is Closer Than We Think

Will a billion agents or a billion robots have a bigger impact on our lives?

Simon Maughan
Simon Maughan
AI is About Proof of Value

AI

+1

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Jul 29, 2025

AI is About Proof of Value

The easier it is to generate a proof of concept, the quicker the pivot to demonstrating value.

Simon Maughan
Simon Maughan
Proof-of-Concept, Graveyard of Ideas

Technology

+2

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Jul 22, 2025

Proof-of-Concept, Graveyard of Ideas

From publish-or-perish academia to enterprise AI pilots, quantity wins the funding while quality pays the price.

Simon Maughan
Simon Maughan
Does Adopting AI Mean Tomorrow’s Managers Are Missing?

AI

+1

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Jul 15, 2025

Does Adopting AI Mean Tomorrow’s Managers Are Missing?

Big-firm hiring freezes shrink the pipeline. What SMEs can expect and how to beat the crunch.

Simon Maughan
Simon Maughan
AI’s Double-Edged Sword: Smarter Workers, Shallower Students

Technology

+2

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Jul 8, 2025

AI’s Double-Edged Sword: Smarter Workers, Shallower Students

A guide to making generative AI productive while avoiding the cognitive debt it can create.

Simon Maughan
Simon Maughan
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