From publish-or-perish academia to enterprise AI pilots, quantity wins the funding while quality pays the price.
Big-firm hiring freezes are shrinking the pipeline. What SMEs can expect and how to stay ahead of the crunch.
A guide to making generative AI productive while avoiding the cognitive debt it can create.
Build trust, curb hallucinations and promote your LLM apps with a rigorous, repeatable evaluation playbook.
How and why to transition from answering engines to understanding agents
Why the search experience is changing and how to write content optimised for AI.
In the AI Era, Only a Working Product Will Win You the Client
The lasting lessons I’ve learned from three decades in business
Rethinking Jobs, Experiences and Opportunity in the Age of Digital Plenty.
Even when AI outperforms humans, selling change means overcoming the biggest obstacle of all.
I used ChatGPT for an end-to-end marketing workflow and loved every minute of it
Segregating your client base is the key to scaling services.
