The selling cycle is serve, sell, close. What does it mean to serve?
Focus on marginal gains to makes sales teams better and deliver an enhanced customer experience.
How to increase confidence when managing, marketing and selling to people.
Handling objections before they arise by changing emotions.
Explore the psychological factors that trigger emotional connections between customers and brands.
The Art of Influencing Decisions Based on Personality Insights
Adapting Hollywood’s best practice for business
The best way to streamline businesses while remaining creative
The best way to control any conversation.
The science of knowledge applied to business management, marketing and sales.
How the Choice Overload Effect impacts small and medium businesses
The right way to do what most people think is wrong.
