How and why to transition from answering engines to understanding agents
Why the search experience is changing and how to write content optimised for AI.
Inside the coming battle between artificial intelligence and America’s trillion-dollar industries.
What 655,000 sales deals reveal about CRM Data, decision-makers, and how to scale revenue growth.
In the AI Era, Only a Working Product Will Win You the Client
The lasting lessons I’ve learned from three decades in business
Why outcomes, data depth and brand still matter more than the algorithm.
Rethinking Jobs, Experiences and Opportunity in the Age of Digital Plenty.
Even when AI outperforms humans, selling change means overcoming the biggest obstacle of all.
I used ChatGPT for an end-to-end marketing workflow and loved every minute of it
Segregating your client base is the key to scaling services.
The biggest returns will come from new revenues rather than cost savings
